How has remediation changed in the contemporary ‘new media’ environment?
In the past, remediation included the borrowing of bible stories and other literary texts to create paintings of the same subject. For example, Michelangelo’s Sistene Chapel ceiling depicted the Creation.
In the contemporary ‘new media’ environment, remediation includes the repurposing of old media to create new, digital representations of it. For example, a painting might be digitised so that it can be seen on a computer screen, but the painting has not been altered. However, other forms of remediation include remixing old media – elements of a book, song, film, painting, etc. can be hypermediated, totally effaced whilst still recognising the origin of the work. This type of remediation usually occurs in the digital sphere, where effects and other elements can be added to any type of media.
How do consumers participate in the production and consumption of media texts? In what ways has this changed over the last decade?
The first type of media text that springs to mind is a newspaper. In the past (and present), we read these papers to read the news of the day – locally and globally. Now, the news is presented in a continuous stream via the internet and other channels. Furthermore, this news is not only created by journalists, but can be disseminated by citizen journalists in the form of digital photographs, blog posts, tweets, etc. The news spreads much faster now, and consumers can choose when to partake of it, and what topic is of most interest to them. Just because the news is out there for all to see, doesn’t mean that one will go through all there is to consume. Therefore, I see the changes in the production and consumption of media texts brought about by:
- Convenience – Consumers have access to the internet from their smartphones, laptops, PCs and other mobile devices. They can consume media content where they want, when they want.
- Connectivity – This convenience is also dependent one’s connectivity. Is the consumer always connected? Can they afford to be connected at all times? Do they even have a device which enables such a connection?
- Modernisation – The more new technologies are readily embraced, the more likely this evolution will occur. If one does not move with the times, one may be left behind and/or ostracised from what is going on in the new media channels.
- Reliability – Is one connectivity reliable? Are the sources one reads from and the information one consumes reliable? Do consumers care about the reliability of their sources?