Write two paragraphs based on the article you found last week (300-400 words). Assume you are preparing a draft for your final essay. Your piece needs to include: a short summary of the article’s argument; an analysis of the argument (why it argues what it does, whether it is arguing for or against a common assertion; if it supports or contradicts other critics); statement of relevance (why it is important for the topic, what it adds to understanding). Also incorporate at least one direct quotation which is appropriately contextualised. Adhere to correct in-text referencing and bibliographical information.


Zayani recognises that the open expanse of information in today’s society has boosted our connections with others and enabled globalisation. He also acknowledges that the media can play a great role in protecting cultural dialogue and diversity. However, Zayani concedes that these phenomena can also be pernicious, generating a risk of cultural homogeny. He explores both aspects of this issue, contending that we must remain wary, yet always seek to recognise the universal traits that we all share.

The subtitle of this paper, Challenges and Opportunities, immediately implies that a multifaceted approach to the topic will be investigated. Containing references as to whether or not globalisation encourages or stifles the creation of culturally diverse media, the paper appears to provide a balanced perspective. The dynamism of the changes that have occurred in the media are included, with particular attention paid to three types of communication media in existence that each hold different consequences for society as a whole: Macromedia, which tend to benefit those with authority more than those who are marginalised; Mesomedia, which represents those that operate as the driving forces of national assimilation and social organisation; and, Micromedia, which have mostly emboldened the dissenters on the outer boundaries of power (Zayani, 2011, p. 50).

Ultimately, however, Zayani maintains that media convergence and the enhancement of the web has empowered people, stating that “… a diverse public is taking part in the creation and dissemination of information that is not necessarily sanctioned by corporate media or by state apparatuses” (2011, p. 53). He appreciates that this is not so simple to achieve, and concludes his paper with a reminder to the reader: if our objective is not about seeking a common humanity, we will inevitably walk the path of indifference, leading us into ethnic chaos.


Zayani, M. (2011). Media, cultural diversity and globalization: challenges and opportunities. Journal of Cultural Diversity, 18(2), 48-54. Retrieved from http://www.ebscohost.com/


About Maha @ Uni

Studying online, and want to keep a record of my progress and experiences...
This entry was posted in Cultural Diversity, Cultural Homogeny, Culturally Diverse Media, Globalisation, Media, Media Convergence, Media distribution, Media production, New media and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s